Social Media & Nonprofis

Social media helps us stay connected all over. It aslo has powers to spread ideas and inspire people all over the world. Social media can spread ideas of hope, change, happiness, and equality. That is why it is a great tool for nonprofits to utilize. 

In the study conducted by Lindley Curtis, Carrie Edwards, Kristen L. Fraser, Sheryl Gudelsky, Jenny Holmquist,
Kristin Thornton, and Kaye D. Sweetser about the Adoption of Social for Public Relations by Nonprofit Organizations, researchers surveyed public relations practioner to find out how they are adopting social media tools and if they view them as credible. The Unified Theroy of Acceptance and Use of Technology (UTAUT) was employed to examine the practitioners' use of social media and investigated their familiarity with social media, their level of participation in communication technologies, their behaviors concerning new media communication outlets, and their tendencies to adopt these tools. 

The study found women consider social media to be beneficial, whereas men exhibit more confidence in activel utilizing social media. Organizations with specified public relations departments were more likely to adopt social media. There was also positive correlations between UTAUT factors and credibility indicated a greater likelihood to adopt social media. The results of this study indicatcat that social media tools are benefical methods of communication in the public relations field. 

I chose this article to research more for research into the type of career I plan to have. I feel it benefits me to understand how nonprofits are adopting social media tools for their businesses and nonprofits.