My capstone project is coming together nicely
despite the snow conflicting with events and meetings. For the past couple
months Dr. Kushin and I have been laying down to foundation of the project by
creating the social media plan and setting goals and objectives. On February 3,
the first of my campaign started, which was the Game Face Selfie Challenge.
Unfortunately it didn’t have the draw I expected it to. I ended up canceling
the event. Right now I am in the process on revamping my content calendar by
making what I post more personal and engaging. I am also focusing on getting
more followers on the Twitter and Instagram. I am planning in March to start my
campaign of “I Relay” stories, which highlight the reason each committee member
joined Relay For Life. I am excited for this particular campaign. The rest of
my work is just preparing for the event in April. It is less than 40 days! I am
feeling prepared for presentations on March 17.
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