I found it utterly
interesting how much advertising is interrogated in what we watch in movies and
on televisions. The fact that Starbucks skillfully placed themselves in the
movie Sam, I am to act a sort of hero was surprising because that is not something
you think about as an audience. Then I thought about current interrogated
advertisements and I remember how Transformers used cars produced my General
Motors in the film, wanting us to think their car is so awesome that it saves
the world. Even though it's not possible...sad.
I do feel that it's a little absurd, because we already have to watch
the commercials or if your lucky skip threw them, but now they have to put the
ads in our program. It almost makes me want to not watch any more TV, but even
then I couldn't do that, because that advertisers for different networks have
got me hooked on TV shows and I must know what happens, which is crazy, right?
Why must I know?
I think the thing
that most confused me was when they were having the focus group about the
carbs, asking the man if certain words were associated with white bread, like
acceptance, loneliness, trust. I was so confused because it would have never
occurred to me that some people would feel acceptance while eating bread, but I
guess it makes sense since many people eat emotionally and well bread doesn't
judge you. At least you hope not.
The analysis that
Clotaire Rapaille did on the word luxury was interesting because it not only
played on the thought process of the word, but the emotional aspect of it as
well. I never realized that our meaning of words come from the emotion that we
have associated with it or mainly what media has told us to associate with it.
This has a lot to do with what Luntz was referring to when talking about the
word clarification of estate tax verses the death tax, because people think of
the word estate meaning wealth, but that actually has nothing to do with what
the tax is, if you call death tax, people know what death is and it has a
negative cogitation to it. The same is said for climate change and war on
terror.
I feel that Song
would not succeed in the advertising world today. They did do a good job with
their ad campaigned and put a lot of research into it, but I don't think that
is the way media is advertising to us now. The game has changed to this more
technology interactive world. To be honest I wouldn't have looked up from to
watch that commercial if it were on mostly because it didn't grab my attention,
and if I had taken time to watch it I wouldn't know what it was for because by
the time the children got done running I would have either skipped the channel
or fast forward my DVR. Ads now I think are more set on having people know
exactly what they are selling because they know they have a limited open window
of opportunity.
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